REDMOND, Wash. — Aug. 4, 2010 — Microsoft Corp. today announced Microsoft Dynamics CRM has garnered recognition as a Leader from two leading independent research firms, Gartner Inc. and Forrester Research Inc. Forrester acknowledged Microsoft Dynamics CRM for offering a flexible customer service solution, earning a Leader position in The Forrester Wave™: CRM Suites Customer Service Solutions, Q3, 2010 (July 2010) report, while Gartner placed it as a Leader in the Magic Quadrant for Sales Force Automation (July 2010) report.
These acknowledgements follow recent placements for Microsoft Dynamics CRM among the Leaders in The Forrester Wave™: CRM Suites for Midsized Organizations, Q2 2010 (June 2010), The Forrester Wave™: CRM Suites for Large Organizations, Q2 2010 (June 2010) and the 2010 Magic Quadrant for CRM Customer Service Contact Centers.
Results From Gartner
According to Gartner, “Vendors placed in the Leaders quadrant of Gartner’s Sales Force Automation Magic Quadrant demonstrate a market-defining vision of how technology can help the top sales executives achieve business objectives. Leaders have the ability to execute against that vision through products, services and demonstrated solid business results in the form of revenue and earnings. Leaders have significant successful customer deployments in North America, EMEA and Asia/Pacific in a wide variety of vertical industries with multiple proof points above 500 users.”
“Microsoft Dynamics CRM shines by offering customer service flexibility for large and midsized organizations,” wrote William Band, vice president and principal analyst, and James Kobielus, senior analyst, Forrester Research, in the report. “It supports flexible options in deployment (on-premises, on-demand and partner-hosted deployments); how to pay (license, subscribe, finance); and how to use (Outlook client, browser, SharePoint site, other interfaces). Microsoft Dynamics CRM provides strong support for: phone agents; call center infrastructure; agent collaboration tools; knowledge base; customer data management; analytics; email response management; architecture and platform; business process and workflow tools; integration; security; and Web 2.0 tools.”
Customers using Microsoft Dynamics CRM to get their sales force quickly up to speed include the following:
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IGH Solutions, a worldwide printing company, implemented Microsoft Dynamics CRM to dramatically reduce labor costs and to gain one additional hour of sales productivity per day for each salesperson. More about IGH Solutions’ success can be found here. |
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Trion, a benefits consultant, deployed Microsoft Dynamics CRM Online and enabled it to double sales efficiency, improve business insight, lower costs and gain instant feedback on marketing investments. More on Trion’s success can be found here. |
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Panduit, a manufacturer, increased its sales force productivity by 15 percent to 20 percent in two months after implementing Microsoft Dynamics CRM. More on Panduit’s story can be found here. |
The Magic Quadrant is copyrighted 2010 by Gartner Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Microsoft Dynamics
Microsoft Dynamics is a line of easy-to-use, integrated and adaptable ERP and CRM applications that enable business decision-makers to quickly respond to market shifts, take advantage of new trends, increase their competitive edge and drive business success. Microsoft Dynamics solutions are delivered through a world-class network of reselling partners providing specialized services and additional innovation to help customers excel in their industries.
*Source: Microsoft