Technology

Potentially Habitable Planet Discovered

Washington, D.C. Astronomers have found a new, potentially habitable Earth-sized planet. It is one of two new planets discovered around the star Gliese 581, some 20 light years away. The planet, Gliese 581g, is located in a “habitable zone”—a distance from the star where the planet receives just the right amount of stellar energy to maintain liquid water at or near the planet’s surface. The 11- year study, published in the Astrophysical Journal and posted online at arXiv.org, suggests that the fraction of stars in the Milky Way harboring potentially habitable planets could be greater than previously thought—as much as a few tens of percent.

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The Price of Popularity: Drug and Alcohol Consumption

The consumption of drugs and alcohol by teenagers is not just about rebellion or emotional troubles. It’s about being one of the cool kids, according to a study by led by researchers at the Université de Montréal. “Our study highlights a correlation between popularity and consumption,” says Jean-Sébastien Fallu, lead researcher and professor at the Université de Montréal’s School of Psychoeducation. “The teenagers we studied were well-accepted, very sensitive to social codes, and understood the compromises that it takes to be popular.”

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Video Makes it Big on the Small Screen in Europe

*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*

LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). (more…)

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Yahoo! and Electus Launch ‘Ready, Set, Dance!’ — a New Original, Branded Entertainment Program Sponsored by State Farm(R)

First Program Launch From the Electus-Yahoo! Partnership
The Initiative, Created by Notional in Partnership With Electus, Introduces a New Creative Format and Taps Into America’s Interest in Dance; Available on Yahoo! Music

SUNNYVALE, Calif., Sep 29, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Electus, an operating business of IAC (Nasdaq:IACI), today unveiled the first integrated content initiative of the brands’ previously announced content partnership, bringing a new format of original, branded entertainment programming to the web with “Ready, Set, Dance!” (more…)

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comScore Reports Top 20 Web Properties in Poland

*Debut Report on Internet Usage in Poland Shows Prevalence of Local Brands and Heavy Search Activity* 

London, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first overview of internet usage in Poland based on the comScore Media Metrix audience measurement service, as well as an analysis of Polish search activity in comparison to the European search marketplace. The report showed that Poland’s 17.8 million Internet users age 15 and older were most likely to visit the Google Sites web property (97 percent market penetration), but that local web brands rounded out most of the top 20 properties.

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