Yahoo! and Ram Truck Partner to Launch “Ram Country,” a Branded Country Music Destination
New online hub for country music fans offers exclusive programming and lifestyle-relevant Ram Truck brand Integration (more…)
Tag Archives: yahoo music
Yahoo! and Electus Launch ‘Ready, Set, Dance!’ — a New Original, Branded Entertainment Program Sponsored by State Farm(R)
First Program Launch From the Electus-Yahoo! Partnership
The Initiative, Created by Notional in Partnership With Electus, Introduces a New Creative Format and Taps Into America’s Interest in Dance; Available on Yahoo! Music
SUNNYVALE, Calif., Sep 29, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Electus, an operating business of IAC (Nasdaq:IACI), today unveiled the first integrated content initiative of the brands’ previously announced content partnership, bringing a new format of original, branded entertainment programming to the web with “Ready, Set, Dance!” (more…)