March Multi-Screen Madness: Smartphones and Tablets Drive 20 Percent of Web Traffic for First Round Games of NCAA Tournament
*Sports Category Traffic Jumps 79 Percent on First Day of Tournament, with Smartphone and Tablet Growth Outpacing the Average*
RESTON, VA, March 23, 2012 – comScore, Inc., a leader in measuring the digital world, today released the results of a study of 
web usage related to the 2012 NCAA Tournament based on data from comScore Device Essentials™. The study, which analyzed browser-based (i.e. non-app) page views to the Sports content category, showed that consumers dramatically increased their access of Sports content across all three primary screens for web access – computer, tablet and smartphone – as they tried to stay plugged into the first 32 games of the tournament in real-time. (more…)