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A Scarcity of Women Leads Men to Spend More, Save Less

By Guest PostJanuary 13, 2012Cultureandrew delton, andrew e white, behavior, credit cards, economic decisions, Economics, engagement rings, expenditures, financial behavior, financial consequences, iceberg, impulsive, joshua m ackerman, joshua tybur, local population, men and women, news articles, perception, photo arrays, products, psychology, sex ratio, theresa robertson, twin cities of minneapolis, university of minnesota, us cities, valentine gifts, violence and survival, vladas griskevicius, women

*University of Minnesota Research Finds Sex Ratios Influence Financial Decisions*

MINNEAPOLIS / ST. PAUL — The perception that women are scarce leads men to become impulsive, save less, and increase borrowing, according to new research from the University of Minnesota’s Carlson School of Management.

“What we see in other animals is that when females are scarce, males become more competitive. They compete more for access to mates,” says Vladas Griskevicius, an assistant professor of marketing at the Carlson School and lead author of the study. “How do humans compete for access to mates? What you find across cultures is that men often do it through money, through status and through products.” (more…)

IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness

By Guest PostOctober 11, 2011Technologyblogs, carolyn heller baird, cfos, chief financial officers, chief marketing officers, cmos, Facebook, four ps, global markets, ibm, ibm institute for business value, ibm study, key market forces, marketing organizations, markets and technology, nature of customer relationships, place, price, products, promotion, return on investment, roi, social media, social platforms, top marketing executives, Twitter, YouTube

*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*

ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.

At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)

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A Scarcity of Women Leads Men to Spend More, Save Less

IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness