Our ‘gut feelings’ influence our decisions, overriding ‘rational’ thought, when we are faced with financial offers that we deem to be unfair, according to a new study. Even when we are set to benefit, our physical response can make us more likely to reject a financial proposition we consider to be unjust.
Conducted by a team from the University of Exeter, Medical Research Council Cognition and Brain Sciences Unit and University of Cambridge, the research is published in the journal Cognitive, Affective, & Behavioural Neuroscience.
The research adds to growing evidence that our bodies can sometimes govern how we think and feel, rather than the other way round. It also reveals that those people who are more in tune with their bodies are more likely to be led by their ‘gut feelings’. (more…)