Tag Archives: new search capability

Amazon.com Announces Launch of New Visual Search Capability for Customers

*Amazon customers can now refine search results by using new shape picker technology*

SEATTLE, Nov 19, 2010 (BUSINESS WIRE) — Amazon.com, Inc. today announced a new search capability available to all customers in Amazon’s men’s and women’s shoe stores. This new capability allows customers to search and browse for shoes based on how they look, allowing them to find the styles they want easily and quickly. 

“With the launch of this new search feature, finding the right pair of shoes becomes even easier for customers,” said Bill Stasior, president of A9. “The customer is presented with a palette of shapes, representing different styles of shoes and that palette is constantly changing to match the customer’s context. Because the styles are shown graphically as silhouettes, customers don’t even need to know the name of the styles they are exploring.”  (more…)

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