EAST LANSING, Mich. — The key to successful global business expansion is spreading operations across multiple countries, rather than trying to dominate a region or market, according to a new study led by Michigan State University researchers.
In addition, since global expansion is costly for service industries, manufacturing industries will profit most, said Tomas Hult, director of MSU’s International Business Center.
Led by Hult and Ahmet Kirca, associate professor of marketing, the study is the largest ever conducted to examine the effect of multinationality on firm performance, Hult said. It incorporates data from nearly 48,000 firms. (more…)