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Unlike people, monkeys aren’t fooled by expensive brands

In at least one respect, Capuchin monkeys are smarter than humans — they don’t assume a higher price tag means better quality, according to a new Yale study appearing in the open-access journal Frontiers in Psychology.

People consistently tend to confuse the price of a good with its quality. For instance, one study showed that people think a wine labeled with an expensive price tag tastes better than the same wine labeled with a cheaper price tag. In other studies, people thought a painkiller worked better when they paid a higher price for it. (more…)

Human Prejudice Has Ancient Evolutionary Roots

By Guest PostMarch 19, 2011Sciencecoast of puerto rico, common ancestor, evolution, evolutionary theorists, human, human culture, human nature, iat, implicit attitudes, ingenious experiments, island, laurie santos, mahzarin banaji, margaret martinez, monkeys, natashya gutierrez, neha mahajan, primate, psychologist, sequence of photos, us versus them

The tendency to perceive others as “us versus them” isn’t exclusively human but appears to be shared by our primate cousins, a new study led by Yale researchers has found.

In a series of ingenious experiments, Yale researchers led by psychologist Laurie Santos showed that monkeys treat individuals from outside their groups with the same suspicion and dislike as their human cousins tend to treat outsiders, suggesting that the roots of human intergroup conflict may be evolutionarily quite ancient. (more…)

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Unlike people, monkeys aren’t fooled by expensive brands

Human Prejudice Has Ancient Evolutionary Roots