A Scarcity of Women Leads Men to Spend More, Save Less
*University of Minnesota Research Finds Sex Ratios Influence Financial Decisions*
MINNEAPOLIS / ST. PAUL — The perception that women are scarce leads men to become impulsive, save less, and increase borrowing, according to new research from the University of Minnesota’s Carlson School of Management.
“What we see in other animals is that when females are scarce, males become more competitive. They compete more for access to mates,” says Vladas Griskevicius, an assistant professor of marketing at the Carlson School and lead author of the study. “How do humans compete for access to mates? What you find across cultures is that men often do it through money, through status and through products.” (more…)