Cincinnati Zoo Adds 50,000 New Visits, Drives New Revenue With IBM Business Analytics
ARMONK, N.Y. & CINCINNATI, Ohio – 11 Jan 2011: IBM today announced that the Cincinnati Zoo is using IBM business analytics software to drive new revenue, improve member visits and integrate all ticketing, retail, and food sales operations. The zoo projects a $350,000 increase in revenue in the first year, and an additional 50,000 in new visits per year using the IBM analytics solution.
More than 1.2 million people a year visit Cincinnati Zoo’s exhibits, which feature over 500 animal and 3,000 plant species. The Zoo was also rated the No. 1 attraction locally and one of the top zoos in the nation by Zagat Survey. (more…)