Twilight: Breaking Dawn – Part 2 Commands Moviegoer Social Sentiment During Record Breaking Thanksgiving Weekend
USC Annenberg and IBM Film Forecaster Reveals Box Office Winners
LOS ANGELES – 26 Nov 2012: Twilight: Breaking Dawn – Part 2 continued to infiltrate the Twitterverse during Thanksgiving weekend, with competition from Box Office leaders Skyfall and the newly released, Rise of the Guardians – according to the University of Southern California (USC) Annenberg Innovation Lab and the IBM Film Forecaster, a Social Sentiment Index. (more…)