Tag Archives: breaking dawn

Twilight: Breaking Dawn – Part 2 Commands Moviegoer Social Sentiment During Record Breaking Thanksgiving Weekend

USC Annenberg and IBM Film Forecaster Reveals Box Office Winners

LOS ANGELES – 26 Nov 2012: Twilight: Breaking Dawn – Part 2 continued to infiltrate the Twitterverse during Thanksgiving weekend, with competition from Box Office leaders Skyfall and the newly released, Rise of the Guardians – according to the University of Southern California (USC) Annenberg Innovation Lab and the IBM Film Forecaster, a Social Sentiment Index.

The Social Sentiment Index combines sophisticated analytics and natural language processing technologies to gauge positive, negative and neutral opinions shared in millions of public tweets. In this instance, the index was used to measure and understand moviegoers’ views surrounding the biggest movie weekend – Thanksgiving. (more…)

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‘The Twilight Saga: Breaking Dawn – Part 2’


The epic love story between Bella Swan and Edward Cullen concludes in this final installment of Stephenie Meyer’s best-selling series. DREAMGIRLS’ Bill Condon directs this second segment of the two-film adaptation. (more…)

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