Blog

comScore Releases Study “Natural Born Clickers in Russia” Showing that Only 10 Percent of Russian Online Population Clicks on Display Ads in a Month

Technology

*Online Behaviour of Clickers Does Not Reflect Desired Audience for Most Advertisers*

Moscow, Russia, April 14, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the release of a report entitled “ Natural Born Clickers in Russia – Understanding How Display Advertising Works,” which indicates that a very small group of Internet users who are not representative of the total Russian online population is accountable for the vast majority of display ad click-through behaviour. The report includes findings from several studies of the view-through effectiveness of online display advertising and highlights key implications for stakeholders in the Russian digital media ecosystem. (more…)

Read More

IBM Closes on Acquisition of TRIRIGA, Inc.

Technology

*Accelerates Advanced Intelligence for Smarter Buildings Transformation*

ARMONK, N.Y., – 14 Apr 2011: IBM today announced that it has completed the acquisition of TRIRIGA, Inc., a privately-held company based in Las Vegas, Nevada. Financial terms were not disclosed.

On March 22, IBM announced that it had entered into a definitive agreement to acquire TRIRIGA, a leading provider of facility and real estate management software solutions.

Many of the systems that constitute a building – heat, water, sewage, electricity and physical assets – are managed independently and often inefficiently.  Collecting, managing and analyzing data in buildings provides actionable insight to energy, space and facilities management. (more…)

Read More

Climate Change From Black Carbon Depends on Altitude

Environment

Palo Alto, CA — Scientists have known for decades that black carbon aerosols add to global warming. These airborne particles made of sooty carbon are believed to be among the largest man-made contributors to global warming because they absorb solar radiation and heat the atmosphere. New research from Carnegie’s Long Cao and Ken Caldeira, along with colleagues George Ban-Weiss and Govindasamy Bala, quantifies how black carbon’s impact on climate depends on its altitude in the atmosphere. Their work, published online by the journal Climate Dynamics, could have important implications for combating global climate change. (more…)

Read More

Got Up On The Wrong Side of the Bed? Your Work Will Show It

General

COLUMBUS, Ohio – A new study of telephone customer service representatives shows just how important it is for employees to start the workday in a good mood.

Researchers found that employees’ moods when they clocked in tended to affect how they felt the rest of the day. Early mood was linked to their perceptions of customers and to how they reacted to customers’ moods. (more…)

Read More

Japanese Officials Unveil Important Information They Concealed For a Month

Environment

Japanese officials struggled through the day on Tuesday to explain why it had taken them a month to disclose large-scale releases of radioactive material in mid-March at a crippled nuclear power plant, as the government and an electric utility disagreed on the extent of continuing problems there.

The government announced Tuesday morning that it had raised its rating of the severity of the accident at the Fukushima Daiichi Nuclear Power Station to 7, the worst on an international scale, from 5. Officials said that the reactor had released one-tenth as much radioactive material as the Chernobyl accident in 1986, but still qualified as a 7 according to a complex formula devised by the International Atomic Energy Agency, according to New York Times. (more…)

Read More