Tag Archives: yahoo network

Yahoo! and Ram Truck Partner to Launch “Ram Country,” a Branded Country Music Destination

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  • New online hub for country music fans offers exclusive programming and lifestyle-relevant Ram Truck brand Integration
  • Largest online marketing initiative for the Ram Truck Brand

SUNNYVALE, Calif. & AUBURN HILLS, Mich., Oct 14, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Ram Truck today unveiled “Ram Country on Yahoo! Music,” the first dedicated country music site on Yahoo! Music, which will serve as the ultimate online hub for country music and its biggest stars. “Ram Country” is designed to help Ram Truck reach country music fans online and marks the largest single online marketing initiative for the Ram Truck brand.

“Ram Country” (https://ramcountry.music.yahoo.com) represents the first time Yahoo! has developed a genre-specific music channel with a single advertiser. The new site will allow the Ram Truck brand to connect with a country music fanbase through an engaging mix of music, blogs, news coverage, and original video programming produced by Yahoo!. “Ram Country” will live on Yahoo! Music and will be promoted across the Yahoo! network. (more…)

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Yahoo! to Acquire Dapper; Extends Leadership in Display Advertising With Dapper’s Ability to Drive Performance and Efficiency With Creativity and Science

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SUNNYVALE, Calif., Oct 05, 2010 (BUSINESS WIRE) — Yahoo! Inc. (NASDAQ:YHOO) today announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization. Dapper enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. Dapper’s capabilities combined with Yahoo!’s already deep consumer insights will further enhance Yahoo!’s ability to deliver customized and relevant advertising. (more…)

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