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Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising

*New study proves the power of hyperlocal online ad targeting in driving sales* 

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo! Inc. today announced the launch of Yahoo! AdLabs, a group focused on providing scientific leadership to the industry and accelerating innovation in digital advertising products through Yahoo! Labs (https://labs.yahoo.com/), one of the world’s premier industrial research organizations. 

“Yahoo! Labs has been instrumental in developing Yahoo!’s advertising products, laying a foundation of scientific research and innovative data analysis, supporting everything from the world’s most advanced display advertising marketplace to the world’s most effective ad targeting capabilities,” said Dr. Prabhakar Raghavan, Yahoo!’s chief scientist and head of Yahoo! Labs. “AdLabs will build on this success and break new ground in combining scientific rigor with a deep understanding of the practical needs of marketers.”  (more…)

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