Vampires & Shades of Grey: How Media Shapes Who We Are
Don’t think media shapes how you behave? Think again, says Hope Schau, a UA associate professor of marketing
Are you a Homer Simpson or a Dexter? How about a Clair Huxtable or a Carrie Bradshaw? Chances are you don’t think of yourself as a doughnut-loving oaf, a brilliant serial killer, an unflappable power-mom/lawyer nor a lovelorn fashionista. (more…)