Smartphones are all pervasive today. You could say that 2021 has been the year of the smartphone, and you certainly would not be far off the mark. Since the global coronavirus pandemic has seen thousands of employees transition from in person to remote and work from home digital work platforms, smartphone use has evolved. (more…)
Tag Archives: social media marketing
ANN ARBOR, Mich.— Using Facebook and Twitter may be good for a company’s bottom line, but firms can rake in even bigger profits if they have their own virtual brand community, says a University of Michigan marketing professor.
“Americans now spend more of their online time at social network and blog sites than in any other activity—and firms are following the consumer,” said Puneet Manchanda, the Isadore and Leon Winkelman Professor of Marketing at the Michigan Ross School of Business. “Over the next five years, social media marketing is expected to represent nearly 20 percent of marketing budgets. (more…)