Tag Archives: personal information

Smartphone users value their privacy and are willing to pay for it, CU-Boulder economists find

Average smartphone users are willing to pay up to $5 extra for a typical application—or “app”—that won’t monitor their locations, contact lists and other personal information, a study conducted by two economists at the University of Colorado Boulder has found.

The researchers believe theirs is the first economic study to gauge the monetary value smartphone users place on privacy. That value is measured in consumers’ “willingness to pay” for five different kinds of digital anonymity. (more…)

Read More

Spear Phishing: Researchers Work to Counter Email Attacks that Gain Recipients’ Trust

The email resembled the organization’s own employee e-newsletter and asked recipients to visit a website to confirm that they wanted to continue receiving the newsletter. Another email carried an attachment that said it contained the marketing plan the recipient had requested at a recent conference. A third email bearing a colleague’s name suggested a useful website to visit.

None of these emails were what they pretended to be. The first directed victims to a website that asked for personal information, including the user’s password. The second included a virus that launched when the “marketing plan” was opened. The third directed users to a website that attempted to install a malicious program. (more…)

Read More