Epidemiologist shares research on obesity pandemic
With obesity rates increasing across the globe, epidemiologists worldwide are looking for answers to questions about the factors that contribute to obesity in order to prevent it. (more…)
UMN study shows eating less is about reduced desire as well as willpower
MINNEAPOLIS / ST. PAUL — New research from the University of Minnesota’s Carlson School of Management suggests learning how to stop enjoying unhealthy food sooner may play a pivotal role in combating America’s obesity problem. The research, published in the Journal of Consumer Research, explores how satiation, defined as the drop in liking during repeated consumption, can be a positive mechanism when it lowers the desire for unhealthy foods.
“When people talk about self-control, they really imply that self-control is willpower and that some people have it and others don’t when facing a tempting treat,” says Joseph Redden, an assistant professor of marketing at the Carlson School and lead author of the ‘Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control.’ “In reality, nearly everyone likes these treats. Some people just stop enjoying them faster and for them it’s easier to say no.” (more…)
