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What do women want? It depends on the time of the month

By Guest PostMarch 1, 2014Healthcycle, do, facial symmetry, genetic quality, heterosexual sex partners, hypothesis, kelly gildersleeve, martie haselton, menstrual cycle, meta analysis, offspring, ovulation, ovulatory cycle, reproducing, reproductive success, sexual ornaments, sexual preference, sexy traits, time of month, what, woman, women want

UCLA researchers publish landmark meta-analysis of sexual preferences at ovulation

If she loves you and then she loves you not, don’t blame the petals of that daisy. Blame evolution.

UCLA researchers analyzed dozens of published and unpublished studies on how women’s preferences for mates change throughout the menstrual cycle. Their findings suggest that ovulating women have evolved to prefer mates who display sexy traits – such as a masculine body type and facial features, dominant behavior and certain scents – but not traits typically desired in long-term mates. (more…)

To Increase Physical Activity, Focus on How, not Why

*Behavior strategies, such as self-monitoring and goals, motivate best, MU study finds*

COLUMBIA, Mo. – Most people know that exercise is important to maintain and improve health; however, sedentary lifestyles and obesity rates are at all-time highs and have become major national issues. In a new study, University of Missouri researchers found that healthy adults who received interventions focused on behavior-changing strategies significantly increased their physical activity levels. Conversely, interventions based on cognitive approaches, which try to change knowledge and attitudes, did not improve physical activity. (more…)

Tag Archives: meta analysis

What do women want? It depends on the time of the month

To Increase Physical Activity, Focus on How, not Why