IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap in Readiness
Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands
CMOs struggling to prove the return on marketing investments
ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change. (more…)