Tag Archives: jung ha brookshire

Adaptive versus inclusive — words matter when it comes to apparel for people living with disabilities

By Science, , , , , , ,

MU researchers found that people living with disabilities wish to purchase clothing that is designed and marketed like any other apparel

COLUMBIA, Mo. – Retailers and brands such as Kohl’s, Nike, Target, Tommy Hilfiger and Zappos have recently launched adaptive apparel lines, and economists have predicted that the U.S. adaptive clothing market could grow to $54.8 billion by 2023. However, brands should consider the language they use when marketing products to this group of consumers, according to a new study from the University of Missouri. Researchers say that “adaptive” makes the apparel seem separate from the market. (more…)

Read More

Consumers Willing to Buy Sustainable U.S. Cotton, MU Researchers Find

By Economy, , , , , , , , , , , , , , ,

*Studies show importance of transparency in U.S. apparel production*

COLUMBIA, Mo. – As the interest in environmentally responsible business practices grows globally, researchers are interested in how that interest translates into consumer sales. Researchers from the University of Missouri have found that United States consumers are more willing to buy clothing made from sustainably grown U.S. cotton than apparel produced using conventional practices in an unknown location. Jung Ha-Brookshire, an assistant professor in the textile and apparel management department in the College of Human Environmental Sciences at MU, says transparency is the key. (more…)

Read More