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‘Online Ads Circumvent Offline Ad Bans’

By Guest PostJune 1, 2011Technologyadvertise, advertising restrictions on alcohol, alcoholic beverage, avi goldfarb, billboard, catherine tucker, gambling, goldfarb, information, online advertising, prescription drugs, tobacco, university of toronto

*Consumers have access to more than one advertising medium today*

Not allowed to advertise your booze or smokes on a billboard? That’s okay. Research shows online advertising works especially well in places with government ad bans.

“If you want to regulate the offline world, you have to remember that people have access online too and you have to think about how that online world is going to mitigate the effects of your regulation,” said Avi Goldfarb, a marketing professor at the University of Toronto’s Rotman School of Management who co-wrote a study on the topic with Catherine Tucker of MIT’s Sloan School of Management. (more…)

Ants Give New Evidence for Interaction Networks

By Guest PostMay 25, 2011Culture, Scienceanna dornhaus, ant species, antennae, ants antennate, benjamin blonder, daniel wolf, dornhaus and blonder, evolutionary argument, Facebook, han jing, information, interaction networks, internet, kayla lauger, local grapevine, milan curry, paradigm, self directed networks, southern arizona, temnothorax rugatulus, trophallaxis, tuan cao, unique color code, university of arizona

*UA researchers have uncovered evidence in ant colonies suggesting that social networks may function differently than previously assumed.*

Be it through the Internet, Facebook, the local grapevine or the spread of disease, interaction networks influence nearly every part of our lives.

Scientists previously assumed that interaction networks without central control, known as self-directed networks, have universal properties that make them efficient at spreading information. Just think of the local grapevine: Let something slip, and it seems like no time at all before nearly everyone knows. (more…)

In Malaysia, Yahoo! News Tops List as Most-Visited News Site, The Star Leads Among Local Brands

By Guest PostAugust 27, 20101 commentTechnologyComscore, demographic composition, information, joe nguyen, malaysia, malaysiakini, malaysian internet, malaysians, media metrix, news, sites, southeast asia, thestar, user, Yahoo

*News Consumers Skew Heavily Towards Males Age 45 and Older*

Kuala Lumpur, Malaysia, August 27, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 ranking of the top News/Information sites in Malaysia from its comScore Media Metrix service. The report found that more than half of Malaysians online visited a News/Information site in July 2010, reaching more than 5.5 million visitors. Yahoo! News led the category with the most unique visitors, with TheStar.com.my securing the position of most-visited local news brand. (more…)

Tag Archives: information

‘Online Ads Circumvent Offline Ad Bans’

Ants Give New Evidence for Interaction Networks

In Malaysia, Yahoo! News Tops List as Most-Visited News Site, The Star Leads Among Local Brands