Tag Archives: Germany

More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*

LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads.  (more…)

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Daimler Building New Cloud-Based Collaboration Platform on Microsoft Technologies

*Automotive group migrates more than 180,000 computer workstations to Microsoft solution.*

REDMOND, Wash. — Nov. 2, 2010 — Microsoft Corp. has won another key customer with its collaboration platform and cloud solution. Following an evaluation phase, Daimler AG decided to migrate onto Microsoft’s unified communications, messaging and collaboration solutions. Staff members at Daimler AG now communicate and collaborate more efficiently by using Microsoft technology. (more…)

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Scenes from Windows Phone 7 Launch in Europe Australia, and New Zealand

*Consumers line up to be among the first to own new handsets.*

REDMOND, Wash. – Oct. 21, 2010 – The much-awaited launch of Windows Phone 7 has begun, with the first handsets going on sale yesterday in New Zealand, followed shortly in countries throughout Europe and Asia Pacific, including Australia, Belgium, France, Hong Kong, Ireland, Italy, Singapore, Spain and the U.K. (more…)

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Microsoft Research Collaborates With Wikipedia to Enhance Multilingual Content

*WikiBhasha tool will help simplify and speed up the process of creating multilingual content in Wikipedias.*

REDMOND, Wash. — Oct. 18, 2010 — Microsoft Research today announced the launch of the beta version of WikiBhasha, a multilingual content creation tool for Wikipedia. The WikiBhasha tool enables contributors to Wikipedia to find content from other Wikipedia articles, translate the content into other languages, and then either compose new articles or enhance existing articles in multilingual Wikipedias. (more…)

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Video Makes it Big on the Small Screen in Europe

*On-Demand Programme Viewing on Mobile Devices Grows 99 Percent in Past Year*

LONDON, U.K., 29 September, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from its comScore MobiLens service showing that the number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers across the EU5 countries (U.K., France, Germany, Spain and Italy). (more…)

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comScore Launches Mobile Measurement in Japan

*comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage* 

*3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications*  

Tokyo, Japan, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan.

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comScore Appoints Wolf Allisat as Executive Vice President for International Markets

*Proven Digital Measurement Veteran to Lead comScore’s Expansion Efforts*

RESTON, VA, September 15, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Wolf Allisat is joining the comScore management team as Executive Vice President for international markets. Mr. Allisat will be responsible for overseeing comScore’s international expansion strategy in the European, Middle East, Africa and Asia-Pacific regions.

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