Tag Archives: frequent click pattern

Scaling Up Personalized Query Results for Next Generation of Search Engines

North Carolina State University researchers have developed a way for search engines to provide users with more accurate, personalized search results. The challenge in the past has been how to scale this approach up so that it doesn’t consume massive computer resources. Now the researchers have devised a technique for implementing personalized searches that is more than 100 times more efficient than previous approaches.

At issue is how search engines handle complex or confusing queries. For example, if a user is searching for faculty members who do research on financial informatics, that user wants a list of relevant webpages from faculty, not the pages of graduate students mentioning faculty or news stories that use those terms. That’s a complex search. (more…)

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