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comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Australia

By Guest PostFebruary 3, 2011Technologyaustralia, brazil, Comscore, cookie deletion, france, Germany, internet users, new zealand, online audiences, serial cookie deleters, third party cookies, white paper

*Study Finds that Without Proper Adjustments, Site-Server Estimates can Overstate Audience Size by Factor of up to 2.7x*

Sydney, Australia, February 3, 2011 – comScore, Inc., a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Australia: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences. Without appropriate adjustments, site-server measurement of the size of website audiences in Australia can be inflated by up to 2.7 times the actual number of unique visitors. (more…)

Energy Drinks: To Drink or Not to Drink?

By PravdaJanuary 19, 2011Culture, Healthalcohol, asia, blood, caffeine, carbohydrates, carbonated, coffee, denmark, depression, dietrich matesic, diuretic effect, energy drinks, france, glucose, glucuronolactone, heart diseases, high blood pressure, high sugar levels, hong kong, hypertension, hypertensive crisis, increased anxiety, ingredients, mental activity, miracle drink, nervous breakdown, nervous system, norway, overdoses, oxidative processes, psychomotor agitation, red bull, stimulant, stimulate, tachycardia, taurine, tea, vitamins, vodka, workaholics

Energy drinks are a recent invention of mankind, even though their ingredients have long been used to stimulate the nervous system. They have become the salvation for students during the exams and office workers that have to meet the deadlines. Yet, are these products as good as they seem? (more…)

Trojan Horse for Russian Defense Industry

By PravdaJanuary 4, 2011Weaponsamerican, antiaircraft guns, baghdad, black sea, cruising endurance, defense deals, drones, f 16 fighters, france, french weaponry, georgia, innovative technologies, Israel, konstantin sivkov, latin america, military hardware, mistral, mistral helicopter carriers, russia, russian navy, state of the art combat ships, trojan horse, united states, Venezuela, vessel

Russia has finally decided to purchase two Mistral helicopter carriers from France in the total amount of 1.37 billion euros. It is not the first time when Russia concludes defense deals with France. However, the Mistral deal is the largest one in Russia’s recent history when Russia purchased military hardware from a foreign state. (more…)

WikiLeaks Embarrasses U.S. in Espionage Efforts

By PravdaDecember 1, 2010Politicsafghanistan, anti-muslim, arab leaders, ban ki-moon, Britain, british government, China, france, hillary clinton, human intelligence, russia, soft intelligence, spies, u s, un secretary general, White House, wikileaks

U.S. accused of sending spies to Russia, Britain, France, China and UN Secretary General

UN Secretary-General of the United Nations, Ban Ki-moon, and diplomats from Russia, Britain, France and China in the Security Council were monitored (spied on) entities by order of the Secretary of State of the United States, Hillary Clinton.

The charge is from Wikileaks, a website dedicated to revealing the secret military documents of the U.S. and other countries. The site has already released 400,000 secret documents about the war in Iraq and 90,000 confidential reports on abuses in Afghanistan. (more…)

French Consumers Exposed to 191.6 Billion Display Ads During Q3 2010

By Guest PostNovember 29, 20101 commentTechnologyad metrix, canal plus, Comscore, delphine gatignol, display ads, display advertising, Facebook, france, french online display advertising market, Google, meetic, Microsoft, online display ad market, sfr, vivendi, webinar

*Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served*

Paris, France, November 29, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter.

“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for comScore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.” (more…)

More Than 100 Million Mobile Consumers in EU5 Received SMS Advertising

By Guest PostNovember 17, 20101 commentTechnologyapp ads, Comscore, eu5, eu5 countries, european mobile phone, france, french smartphone owners, Germany, italy, jeremy copp, mobile marketing, mobile web, smartphone, sms ads, spain, uk, web

*Smartphone Adoption Shifts Dynamics of Mobile Marketing Toward Web/App Ads*

LONDON, UK, 17 November, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from its comScore MobiLens service showing that mobile marketing in the EU5 countries UK, France, Germany, Spain and Italy reached 100 million mobile phone subscribers via SMS ads. Conversely, more than 57 million subscribers recalled seeing an ad on their mobile phone when browsing the internet or accessing an application. Smartphone owners accounted for more than half of the subscribers who received and recalled seeing Web/App ads. (more…)

Origin of Skillful Stone Tool Sharpening Method Pushed Back More Than 50,000 Years

By Guest PostOctober 30, 20101 commentScienceancient horses, blombos cave, france, hard stone hammer, mammoths, mastodons, middle stone age, paleoindian, paola villa, pinnacle point site, prehistoric people, pressure flaking, quartz grains cemented by silica, silcrete, South Africa, spain, spearheads, stone artifacts, stone knives, upper paleolithic solutrean culture

A highly skillful and delicate method of sharpening and retouching stone artifacts by prehistoric people appears to have been developed at least 75,000 years ago, more than 50,000 years earlier than previously thought, according to a new study led by the University of Colorado at Boulder.

The new findings show that the technique, known as pressure flaking, took place at Blombos Cave in South Africa during the Middle Stone Age by anatomically modern humans and involved the heating of silcrete — quartz grains cemented by silica — used to make tools. Pressure flaking takes place when implements previously shaped by hard stone hammer strikes followed by softer strikes with wood or bone hammers are carefully trimmed on the edges by directly pressing the point of a tool made of bone on the stone artifact. (more…)

Scenes from Windows Phone 7 Launch in Europe Australia, and New Zealand

By Guest PostOctober 21, 2010Technologyandrew willett, asia-pacific, australia, belgium, berlin, Europe, france, Germany, hong kong, ireland, italy, jourdan templeton, london, new zealand, orange shop oxford street, singapore, spain, uk, windows phone 7, windows phone blog post

*Consumers line up to be among the first to own new handsets.*

REDMOND, Wash. – Oct. 21, 2010 – The much-awaited launch of Windows Phone 7 has begun, with the first handsets going on sale yesterday in New Zealand, followed shortly in countries throughout Europe and Asia Pacific, including Australia, Belgium, France, Hong Kong, Ireland, Italy, Singapore, Spain and the U.K. (more…)

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