Retail Websites Now Reach 75 Percent of European Internet Audience Each Month
U.K., France, Germany, Ireland, and the Netherlands Lead in Retail Site Visitation and Engagement
LONDON, UK, March 21, 2011 – comScore, Inc., a leader in measuring the digital world, today released results from a study of 
online shopping in Europe. In January 2011, 270.6 million unique visitors in Europe visited sites in the Retail category, representing a market penetration of 74.5 percent of Internet users, up 8.5 percentage points versus last year. Retail sites also showed high penetration in individual markets, reaching at least 75 percent of the total online audience in 7 out of 18 European markets. In 2010, approximately one out of every ten Internet sessions in Europe included a visit to a retail site. (more…)