Tag Archives: demographic

New Research from Sociologists Finds the Racial and Educational Preferences of Internet Daters

Study of nearly one million dating website users shows opportunities for white daters, hurdles for blacks

AMHERST, Mass. – New research from sociologists at the University of Massachusetts Amherst has found specific racial patterns in the outreach and response habits of heterosexual men and women using online dating sites.

In a study published in the upcoming issue of the American Journal of Sociology, vol. 119, no. 1, UMass Amherst doctoral recipient Ken-Hou Lin and associate professor Jennifer Lundquist tracked the racial and educational characteristics of almost one million online daters searching for relationships from the 20 largest cities in the U.S. They then analyzed the inquiries sent and received by each dater, in order to gain an understanding of how members of each race interact with one another in an online dating setting. (more…)

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comScore Reports Q2 2010 U.S. Retail E-Commerce Spending Up 9 Percent vs. Year Ago

*comScore Chairman Gian Fulgoni to Present Update on Q2 2010 E-Commerce Trends in Upcoming Webinar* 

RESTON, VA, August 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q2 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $32.9 billion for the quarter, up 9 percent versus year ago. This growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.

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