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Microsoft study reveals channel partners selling cloud solutions experience nearly double gross profits and faster growth

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New study conducted by research firm highlights hybrid cloud profitability opportunities for partners.

HOUSTON — July 8, 2013 — Partners with more than 50 percent of their revenue related to the cloud have been benefiting from higher gross profit, more new customers, increased revenue per employee and faster overall business growth, according to a new IDC study, sponsored by Microsoft Corp., released today at the company’s annual partner conference.

The study underscored the transformation taking place in the business world as more organizations of all sizes move their technology infrastructures to the cloud. In fact, according to the findings, cloud-oriented partners, defined as those that generate more than 50 percent of their revenue from the cloud, grow at double the rate, accrue new customers more than two times faster and generate 30 percent more revenue per employee compared with noncloud-oriented partners. (more…)

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Study Reveals Microsoft Partner Ecosystem Revenues of $580 Billion in 2010

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*Leading analyst firm points to opportunities for Microsoft partners both in cloud computing and with current Microsoft products.*

REDMOND, Wash. — March 24, 2011 — Today, global research firm IDC issued a new white paper which estimates that members of the worldwide Microsoft ecosystem generated local revenues for themselves of $580 billion in 2010, up from $537 billion in 2009 and $475 billion in 2007. This demonstrates strong revenue growth when total worldwide IT spending increased less than half a percent, and validates the substantial opportunities and benefits available through the Microsoft Partner Network, the program that equips Microsoft partners with training, resources and support they need to successfully compete in today’s marketplace while allowing customers to easily identify the right partner for their technology needs.

Through the Microsoft Partner Network https://partner.microsoft.com, partners can extend their market reach for greater opportunities and profitability while delivering innovative solutions to help customers achieve their business goals. The IDC study estimates that for every dollar of revenue made by Microsoft Corp. in 2009, local members of the Microsoft ecosystem generated revenues for themselves of $8.70. In an additional study on Microsoft Core Infrastructure Optimization, IDC found that partners that invested in more difficult or a greater number of Microsoft competencies enjoyed 68 percent larger deals and 28 percent more revenue per employee, compared with partners that invested less. (more…)

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