Tag Archives: conference

What Do Sunsets Look Like From Other Planets?

A University of Exeter astrophysicist has shown what sunsets look like on planets outside our solar system.

He has worked out the colour of sunsets on two planets: HD 209458 b and HD 189733 b, known as ‘extrasolar planets’ because they are outside our solar system.

Extrasolar planets orbit stars, in a similar way to the Earth orbiting the Sun. Professor Frédéric Pont of the University of Exeter has used the extrasolar planets’ ‘transmission spectrum’, taken by the Hubble Space Telescope, to work out the colour of the ‘sunsets’ created by these stars.

Writing on the website ExoClimes.com, where he has posted the two sunset images he has produced, Professor Pont said: “Unlike its sister planet HD ’189, the planet HD ’209 (‘Osiris’) has a sunset that looks truly alien. The star is white outside the atmosphere, since its temperature is close to that of the Sun. It then acquires a bluish tinge as it sinks deeper, because the absorption by the broad wings of the neutral sodium lines (the spectral lines responsible for the gloomy orange of sodium street lighting) remove the red and orange from the star light. (more…)

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TOMORROW FOCUS and comScore Announce Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference

*Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel*

Munich, Germany, January 26, 2011 – TOMORROW FOCUS AG and comScore, Inc. presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which shows that click-through rates are extremely low across the world and have continually declined over the past few years, found that measuring campaign effectiveness using click-through rates (CTRs) alone under-values the ability of the online channel to build brands. (more…)

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