Tag Archives: comscore adeffx

comScore Launches AdEffx™ Campaign Essentials in Europe

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New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs

London, UK, April 5, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after features for digital media planning and optimisation, including daily measurement of campaign demographics, and the availability of traditional post-buy metrics, such as Reach / Frequency and GRPs. (more…)

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comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

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*New Capability Will Allow Marketers to Improve Executional Efficiency and Better Measure the Effectiveness of Targeted Online Ad Campaigns* 

RESTON, VA, September 21, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products.

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