Customers Rapidly Adopting Big Data Solutions — Driven By Marketing, Sales and More — Reports New Microsoft Research
New findings headline weeklong series on the Microsoft News Center showcasing big data customers, industry perspectives, solutions and more.
REDMOND, Wash. — Feb. 11, 2013 — More than 75 percent of midsize to large businesses are implementing big data-related solutions within the next 12 months — with customer care, marketing and sales departments increasingly driving demand, according to new Microsoft Corp. research released today. (more…)