The Web Comes to Life With New Internet Explorer Ad Featuring Singer Alex Clare
*British singer-songwriter’s aggressive bass and soulful lyrics underscore the emotional impact and the beauty of the Web in a new TV spot.*
REDMOND, Wash. — March 5, 2012 — When the newest TV ad for Internet Explorer airs tonight, viewers will see powerful visuals and a message about how the browser brings the beauty of the Web to users. But it is what they will hear that will really strike a nerve: the powerful bass line beat and the soulful lyrics of Alex Clare’s new hit “Too Close.” The song, from Clare’s debut album, “The Lateness of the Hour,” is bringing the British singer to the attention of a new global audience.
Born and bred in southeast London, Clare is a rising singer-songwriter whose style reflects the bebop, blues, electronic and U.K. garage influences of his youth. Whether he’s performing live or recording, Clare works to bring together heartfelt lyrics and melodic lines with aggressive bass and percussion to let the full emotional impact of the song come through. (more…)