Blog
European Engagement on Entertainment Sites Grows 10 Percent in the Past Year
*comScore Releases Overview of European Internet Usage for August 2011*
LONDON, UK, 11 October 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet 
usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the United Kingdom showed the highest engagement with users spending an average of nearly 35 hours online in the past month, up 1.5 hours from the previous month. (more…)
IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap in Readiness
Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands
CMOs struggling to prove the return on marketing investments
ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change. (more…)
Smarter Toxins Help Crops Fight Resistant Pests
*A slight change in molecular structure introduced by genetic engineering gives crop-protecting proteins called Bt toxins a new edge in overcoming resistance of certain pests, a UA-led team of researchers reports in Nature Biotechnology.*
One of the most successful strategies in pest control is to endow crop plants with genes from the bacterium Bacillus thuringiensis, or Bt for short, which code for proteins that kill pests attempting to eat them.
But insect pests are evolving resistance to Bt toxins, which threatens the continued success of this approach. In the current issue of Nature Biotechnology, a research team led by UA Professor Bruce Tabashnik reports the discovery that a small modification of the toxins’ structure overcomes the defenses of some major pests that are resistant to the natural, unmodified Bt toxins. (more…)
Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic
*iOS Accounts for Largest Share of U.S. Smartphone and Tablet Devices while Driving the Majority of Non-Computer Traffic*
*comScore Releases Report, “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits”*
RESTON, VA, October 10, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report Digital 
Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. To download a complimentary copy of the report, Digital Omnivores, please visit: https://www.comScore.com/DigitalOmnivores. (more…)
Chagas Disease May Be A Threat in South Texas, Says Researcher
AUSTIN, Texas — Chagas disease, a tropical parasitic disease that can lead to life-threatening heart and digestive disorders, may be more widespread in Texas than previously thought, according to research from The University of Texas at Austin. (more…)
Is Chivalry the Norm for Insects?
The long-standing consensus of why insects stick together after mating has been turned on its head by scientists from the University of Exeter. (more…)
Charles P. Sonett: the Legacy of a Pioneering Space Scientist
Charles P. Sonett, the first head of the UA’s department of planetary sciences, died at the age of 87. Sonett was involved in spacecraft missions that dramatically advanced our understanding of the solar system and beyond, including the Pioneer Program, the Explorer Program and the Apollo Program
Charles “Chuck” P. Sonett, a founding faculty member and the first department head of the University of Arizona’s department of planetary sciences, died on Sept. 30. He was 87. (more…)