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When grassroots activism becomes a commodity

UCLA sociologist investigates ‘astroturf’ campaigns in new book

Coming at the height of public opposition to Wal-Mart’s labor practices and expansion into urban markets, the founding in 2005 of Working Families for Wal-Mart appeared to reflect a spontaneous groundswell of public support for the retail giant.

In fact, it was no conventional grassroots campaign. A newspaper reporter later discovered that the group’s lone founder was Wal-Mart and the campaign originated with a consultant hired by the company. (more…)

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