To Celebrate Kids Helping Kids Across the Globe, Microsoft Sponsors First U.S. We Day
As part of its YouthSpark initiative to create opportunities for youth, Microsoft welcomes 15,000 students to We Day at Seattle’s KeyArena.
SEATTLE — March 27, 2013 — At the age of 12, while looking for the morning comics in the newspaper, Craig Kielburger stumbled upon a news item about a 12-year-old boy killed in Pakistan for speaking out against child labor. Outraged by the story, he desperately wanted to do something to help. After a number of phone calls and attempts to contact nonprofit organizations, Kielburger realized it wasn’t so easy for kids to get involved with social activism. That’s when he got an idea.
That same year, the young Canadian founded his own nonprofit, Free The Children, to pave the way for kids to help other kids around the world. Twelve years later, in 2007, Kielburger took his organization to the next level, launching the We Act program in schools across Canada and creating a more widespread approach to helping youth make a difference. As part of the program, Free The Children hosts a celebration in each participating city called We Day. (more…)