ANN ARBOR — A new iPhone app developed at the University of Michigan lets migraine or facial pain patients easily track and record their pain, which in turn helps the treating clinician develop a pain management plan.
Dr. Alexandre DaSilva, director of the Headache & Orofacial Pain Effort (H.O.P.E.) at the U-M School of Dentistry and one of the project developers, said the app will help people with migraine, temporomandibular disorders (TMD) and other types of facial nerve pain. (more…)
comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems
Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users
RESTON, VA, May 7, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.
“The introduction of Mobile Metrix 2.0 represents the culmination of significant product development to bring the market detailed behavioral measurement of mobile media usage, including access from both mobile browser and apps,” said Mark Donovan, comScore SVP of mobile. “This completely retooled and enhanced version of the service is the mobile analog to comScore’s flagship Media Metrix product, bringing critical insights such as audience size and demographics to the mobile marketplace. In addition to the granularity of reporting between mobile browser and apps across operating systems, Mobile Metrix 2.0 also enables a unified view of media properties’ total mobile reach, providing both advertisers and publishers with the actionable insights necessary to optimize their mobile strategies.” (more…)
*WPI researchers turn a smart phone into a medical monitor*
An iPhone app that measures the user’s heart rate is not only a popular feature with consumers, but it sparked an idea for a Worcester Polytechnic Institute (WPI) researcher who is now turning smart phones, and eventually tablet devices, into sophisticated medical monitors able to capture and transmit vital physiological data.
A team led by Ki Chon, professor and head of biomedical engineering at WPI, has developed a smart phone application that can measure not only heart rate, but also heart rhythm, respiration rate and blood oxygen saturation using the phone’s built-in video camera. The new app yields vital signs as accurate as standard medical monitors now in clinical use. Details of the new technology are reported in the paper “Physiological Parameter Monitoring from Optical Recordings with a Mobile Phone,” published online, in advance of print, by the journal IEEE Transactions on Biomedical Engineering. (more…)
