IBM Cloud Aids Shop Direct’s Path to Becoming World Class Digital Retailer
Shop Direct Taps IBM Cloud to enable £50m Financial Services ‘Personalisation Programme’ to Accelerate Digital Transformation
LONDON and ARMONK, N.Y. – 27 Jan 2016: IBM today announced it has signed an agreement as part of a £50 million Personalisation Programme with Shop Direct to redesign the retailer’s financial services platform that will be hosted and managed through IBM’s hybrid cloud. The new platform will provide Shop Direct customers with a wide range of innovative, personalized financial services products to help make the retailers world famous brands even more affordable to customers. (more…)