Tag Archives: holiday shopping season

Final Pre-Christmas Push Propels U.S. Online Holiday Season Spending through December 26 to Record $30.8 Billion

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Blizzard in Northeast Provides Additional Boost to Post-Christmas Spending

RESTON, VA, December 29, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday season-to-date, $30.81 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 26) witnessed $2.45 billion in spending, an increase of 17 percent versus the corresponding week last year.  (more…)

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Tightwads and Spendthrifts: A Black Friday Tradition

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ANN ARBOR, Mich.— Every year about this time, on Black Friday, the day after Thanksgiving that traditionally begins the holiday shopping season, early-morning consumers stand in long lines eager to purchase some sought after prize. From the outside, it looks as if these holiday shoppers can’t wait to plunk down their cash, but Ross School marketing professor Scott Rick says consumers often behave differently than they would ideally like to behave.

“Some consumers chronically spend more than they would like, and some consumers chronically spend less than they would like,” he said. “Where an individual falls within the range of desiring to spend more or less largely determines whether he or she is a tightwad or a spendthrift, characteristics that determine quite a bit about a person’s spending habits.” (more…)

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