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The Price of Popularity: Drug and Alcohol Consumption

The consumption of drugs and alcohol by teenagers is not just about rebellion or emotional troubles. It’s about being one of the cool kids, according to a study by led by researchers at the Université de Montréal. “Our study highlights a correlation between popularity and consumption,” says Jean-Sébastien Fallu, lead researcher and professor at the Université de Montréal’s School of Psychoeducation. “The teenagers we studied were well-accepted, very sensitive to social codes, and understood the compromises that it takes to be popular.”

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