Universal Pictures Becomes First Major Studio to Use Microsoft Tag to Promote a Nationally Released Film
Mobile tagging technology offers instant reader interaction with ads in national magazines for “Bridesmaids,” a new comedy from producer Judd Apatow and director Paul Feig
REDMOND, Wash. — Feb. 8, 2011 — Microsoft Tag and Universal Pictures today announced a new campaign to promote “Bridesmaids,” the new comedy from producer Judd Apatow (“Knocked Up,” “Superbad”) and director Paul Feig (“Freaks and Geeks”). (more…)