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Television ‘Breakups’ Cause Some Viewers Distress, Lead To More Media Use

COLUMBUS, Ohio – Even temporary “breakups” can be distressing for some people – at least when it comes to their favorite television programs.

A new study examined how college-aged television viewers reacted when their favorite shows went off the air or were replaced with reruns as a result of the television writers’ strike of 2007-08.

The results revealed the important role television plays in the lives of some viewers – particularly those who use television for companionship and those who feel they have a strong “relationship” with their favorite TV characters. (more…)

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