Tag Archives: chevrolet volt

IBM Software Helps GM Speed Global Development of New Vehicles, Including 2011 Chevrolet Volt

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IBM helps in design of software controls to manage Volt’s innovative powertrain; Provides software simulation tools to test Volt’s battery systems

ARMONK, N.Y., – 01 Nov 2010: IBM today announced its software and simulation tools helped General Motors (GM) engineers design and develop the software in the advanced control systems on the 2011 Chevrolet Volt, which was designed and engineered in just 29 months. (more…)

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Chevrolet and Microsoft Advertising Rev Up the Test-Drive Experience for New Chevrolet Volt

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Chevrolet is the first automaker to launch a multiscreen ad campaign that allows consumers to “kick the tires” virtually using Kinect for Xbox 360

PARIS, REDMOND, Wash., and DETROIT — Chevrolet and Microsoft Advertising demonstrated at the 2010 Cannes Lions International Advertising Festival today an example of the first multiscreen advertising campaign that incorporates Kinect for Xbox 360 as a way to promote the Chevrolet Volt electric car launch later this year. Formerly called “Project Natal,” Kinect for Xbox 360 delivers a whole new way to play, with controller-free games and entertainment. For advertisers, it provides an innovative way to connect with consumers by enabling them to physically explore and engage with a brand through voice and gesture.  (more…)

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