IBM and Oxford Survey: Getting Closer to Customers Tops Big Data Agenda
Less than half of organizations analyzing external data; only 43 percent looking at social media for deeper understanding about consumer preferences
Lack of advanced analytics skills for tackling unstructured data biggest challenge
ARMONK, N.Y. and OXFORD – 17 Oct 2012: A new global report released today by IBM and the Saïd Business School at the University of Oxford reveals that most Big Data initiatives currently being deployed by organizations are aimed at improving the customer experience. Yet, despite the strong focus on the customer, less than half of the organizations engaged in active Big Data initiatives are currently collecting and analyzing external sources of data, like social media. (more…)