Digital Asset Management, also known as DAM is a technology that helps you to store, archive, organize, distribute and access digital media. Digital media may include documents, videos, images or any other types of files. In this article, we will tell you why Digital Asset Management is the best tool to manage your company’s digital data. DAM can be used for both personal and organizational purposes. However, before we move on to the benefits of Digital Assets Management, it is important to understand the concept of assets.
In DAM systems, all kinds of digital data like images, videos, documents etc. are known as assets. Time, money and resources are usually used by an organization to create assets in the form of files. With the advancement in technology, it has been quite easy to store and access these files digitally. Therefore, this definition of DAM systems came into existence. Basically, Digital Asset Management describes processes and technologies that aim to maximize the return on file investments in an organization. (more…)