UA Study Examines How News Spreads on Twitter
A study of the Twitter activity of 12 major news agencies shows varying levels of success for the social network as a news-sharing tool, based on factors like article lifespan and number of retweets
Nearly every major news organization has a Twitter account these days, but just how effective is the microblogging website at spreading news? That’s the question University of Arizona professor Sudha Ram set out to answer in a recent study of a dozen major news organizations that use the social media website as one tool for sharing their content. (more…)