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For Display Ads, Being Seen Matters More than Being Clicked

By Guest PostApril 24, 2012Technology2009 benchmark report, ad, click, Comscore, conversion, correlation analysis, data, display ad, impression, intent targeting company, keith pieper, kirby winfield, mediamind, online advertising, pretarget, spray and pray, study, vce, viewability, zero correlation

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions

SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

“Your ad being seen matters more than your ad being clicked – if you have a back-end conversion metric,” said Pretarget Founder Keith Pieper. “After all, what good is an ad that can’t be seen? It’s intuitive that an ad must be seen to make an impact, and it’s even more intuitive than someone hovering and engaging with an ad might convert, even absent a click.” (more…)

IBM Survey Reveals Digital Behavioral Trends for Consumers: What is your Digital Personality?

By Guest PostApril 16, 2012Technologyanalytics, China, consumer, digital device, digital personalities, france, Germany, ibm, Japan, market, Media, nab conference, payment, saul berman, study, united kingdom, united states, web

*Media & Entertainment Providers Must Practice New Rules for Engagement, Digitizing Content is Not Enough*

ARMONK, N.Y. – 16 Apr 2012: A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital personalities” are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. (more…)

Spring Break: Study Suggests How to Reduce Risky Behavior

By Guest PostFebruary 9, 2011Culturealcohol use, college freshmen, college students, condom, get their backs, megan patrick, risky behavior, risky spring break behavior, sex, sexual behavior, study, unprotected sex

ANN ARBOR, Mich.— College students who arrange with friends to “get their backs” are less likely to engage in risky spring break behavior, according to a new study.

The University of Michigan study, published this month in the Journal of Youth and Adolescence, says about 60 percent of more than 650 college freshmen surveyed reported having an understanding with their friends about using alcohol during spring break. (more…)

Tag Archives: study

For Display Ads, Being Seen Matters More than Being Clicked

IBM Survey Reveals Digital Behavioral Trends for Consumers: What is your Digital Personality?

Spring Break: Study Suggests How to Reduce Risky Behavior