Peer Influence: Facebook, Twitter, Alcohol and Drugs
ANN ARBOR — When it comes to alcohol and drug use, peers can be just as influential online as they are in person, researchers at the University of Michigan School of Public Health say. (more…)
Tag Archives: social platforms
IBM STUDY: Digital Era Transforming CMO’s Agenda, Revealing Gap In Readiness
*Most chief marketers admit they are not sufficiently plugged into real-time conversations about their brands*
*CMOs struggling to prove the return on marketing investments*
ARMONK, N.Y. – 11 Oct 2011: A new IBM study of more than 1,700 chief marketing officers from 64 countries and 19 industries reveals that the majority of the world’s top marketing executives recognize a critical and permanent shift occurring in the way they engage with their customers, but question whether their marketing organizations are prepared to manage the change.
At the same time, the research shows that the measures used to evaluate marketing are changing. Nearly two-thirds of CMOs think return on marketing investment will be the primary measure of the marketing function’s effectiveness by 2015. But even among the most successful enterprises, half of all CMOs feel insufficiently prepared to provide hard numbers. (more…)