Smart Travel: Majority of Smartphone Owners Now Access Travel Information on their Devices
Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months
comScore Mobile Travel Advisor Reveals Latest Insights on Mobile Travelers
RESTON, VA, April 18, 2012 – comScore, Inc., a leader in measuring the digital world, today released a U.S. study on mobile travel activities based 
on data from the new comScore Travel Advisor report. The results indicate that 51 percent of smartphone owners accessed travel content on their devices during the three month period ending February 2012, with nearly 1 in every 5 smartphone owners using their device to book air travel or hotel reservations. (more…)