Malaysian Internet Usage Driven Primarily by People in Central Region
comScore Expands Segmentation Capabilities in Malaysia to include Geographic Region-Based Reporting
Kuala Lumpur, Malaysia, October 7, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of geographic region-based reporting in Malaysia, further enhancing comScore’s segmentation capabilities within the market. The new regional reporting gives advertisers, publishers and agencies increased insight into Internet usage across six regions within the country including the Central, Southern, East Coast, Northern, Sabah and Sarawak regions. (more…)